NoGrunt AI Powered QA Automation Partnership

Step 1

NoGrunt is a AI Powered QA Automation and QA productivity tool (QA- Quality assurance-software testing)

Why Nogrunt: Using the tool you can reduce the number of QAs (software testers) in the organization and have immediate Test automation developed. No need for expensive skilled SDETs( Automation testers) or QA architects. Due to attrition and other reasons like web app changes QA Framework and scripts need to be updated and changes need to be made which is expensive and time consuming.

Using Nogrunt, you can start automating from day 1. Update QA easily using Product road map, manual test cases, visual bot gherkin code,business requirement document and more. You can automate 1000 test cases in 1 week time. It is the fastest QA automation solution in the market.

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Step 2

User Journey:

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Gaps and customer pain points:

There is no mobile and desktop automation setup.

We cannot create PRD.

We cannot take Figma design as the input,

1 click Migration from other automation tools issue,

Cannot check the real world issues,

No direct jira integration.

Need to integrate with multiple device access labs and crowd testing,

Need to send Regression test result to be sent to email,

Cannot Review integration to check the comments to directly make Jira ticket test case and test automatically or assign to tester.

Cannot test the website in specific OEM and network conditions.

No Data testing and automation

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Mobile and desktop automation has not been developed due to time constraints,we are planning to build it inhouse in the next year. Till then we are doing partnering with another company.

Advanced data testing is not in place need to partner for the that as it is not a top priority for our development team, before that is developed we want to partner with Saas solutions which have that capability.

Building Figma design in-house to Test case generator.

Partnerships with device lab and crowd testing companies.

Need Channel (service and agency) partners for increasing the number of clients for improving the adoption and retention gap

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Step3

Litmus Test

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Do you Have PMF fit: Yes Nogrunt has Product Market Fit. Acquiring 20 plus B2B clients in the last 12 months, with 90 percent retention rate.

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Are you finding it difficult to acquire new customers or enter a new market: As of now we do not have a established brand. As we are a relatively new product it is a bit tough to get new customers from international markets. In India we need to improve customer acquisition time. Also we are getting multiple requests for mobile test automation which we have not built

We mainly have adoption and retention gap.

Are we looking to drive power usage: Yes we are looking to drive power users. We are working with power users like website development companies who have multiple websites live and need to test them simultaneously. Using multiple Parallel threads to make sure that you can run regression testing within a few hours.

Do you have customers making for a integration: Jira integration direct adding issues during test to jira tickets, mobile automation, data testing, browserstack,

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Step 4

ICP: Ideal ICP is a QA director, QA head, QA manager, CTO, VP of engineering or Product manager that is taking care of QA. Ideal customer company can be a early stage startup to enterprise client. Most ideal company will a website development company or website developer software.

Brand Value: Rapid QA automation. Automate 1000 test cases in 1 week. Instant ROI .

Current market: Mid size startups in Fintech, HR tech, Communication media and internet, Saas industries.

List of possible partners:

Webflow,

Wix,

Webnode,

Framer,

Square space,

10web,

Jimdo,

Dukaan,

shopify,

Salesforce,
SAP,

Sauce Labs,

Browserstack,

Lambda test,

CRM and ERP,

Leadsquared

Digital engineering and QA organisations,

Digital marketing agencies,

Querysurge for data validation and big data testing

Gen rocket for Test data generation and test data management

CamelQA, ContextQA and QAautomator for Mobile QA automation integration

What we gain from these partnerships is mainly new user growth along with integrations for mobile automation, Advanced API automation testing , data testing multi device testing

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Step 5

Firstly we need to look if they have a partner page directly send the inquiry there, if not then look at the partnership team, leadership team, functional heads, then the product team and so on

Querysurge has a partnership program so no need of finding a poc

https://www.querysurge.com/partner-program/become-a-querysurge-partner

Salesforce also has a https://www.salesforce.com/partners/become-a-partner/

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Outreach method,

If there is an partnership forum first fill that up and wait, if not, check if ther is any partnership team, then based on the company size if it is small or medium contact the leadership team elso use the POC contenders list

First use email , then linkedin and if no response then cold call

Dukaan & Qualitrix | Partnership

Hi <Name>,

I'm Sharan from the partnership team at Nogrunt, we are the fastest AI powered QA automation platform used by multiple startups and enterprise clients to reduce their QA testing cost and testing time by 70 percent.

I'm reaching out because many of our clients are using your platform to design their websites/saas and want a mutual integration with Nogrunt.

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Can you put in touch someone in partnership or QA team

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Thanks,

Sharan

Do things that can't scale like meeting them in person

Linkedin message:

Hi, I'm Sharan from Nogrunt. we are the fastest QA automation platform. We are looking to partner with CamelQA for mobile QA automation. Let me know if we can discuss this anytime this week. I would be flying out to California from date to x date. We can meet in person if you are available.

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Or similar to first email.

Then cold calling that the few of our mutual customers like, want us to integrate our product into your ERP, we are the fastest ERP QA automation platform. Let me know if can setup a meeting and check how we can integrate into your product.

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Along with follow-ups

Circling back on the previous message, let me know if there is any interest.

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Hey, Sharan from the partnership team

Many of our customers are requesting for a service provider and have recommended you, we wanted to explore a partnership with you.

Can you please connect me with your team.

Thanks

Step 6

Partners current goals: QA service company like QAmentor, moolya wants to increase QA speed and reduce the QA costs for his clients so that they can win and service more clients

CamelQA, wants to build automatic test case creation, web automation solution, increase growth

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During the call, Firstly pleasantries, introduction from both sides, we take the expectation setting and goals along with learning the challenges in their existing Software testing life cycle for their Software or clients. pain points they are facing. First is information gathering on their STLC, issues they and clients are facing, Concerns for the partnerships, figure out a POC, next steps and setup next call

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Summary will contain these details

Current QA structure

Current STLC

Current challenges faced

Goals and expectation

Pricing and incentive

ICP and mutual customers

Concerns for the partnerships

Give survey/ summary of how the partnership can help both of us grow and help the customers.

Next steps and next meeting date and timeslot

Step 7

Stakeholder and Team concerns

Stakeholder concern: (CamelQA founder - mobile automation), Security, brand value, Performance of the tool, mutual customers, Revenue share, business alignment.

Product team concern: (Product team from ERP Salesforce, Mobile automation and Web development product) Compatibility, Technical support, user experience, customization, PRD rodmanp alignment, time taken for integration

Marketing team concern: (QA & Dev teams, Mobile QA automation): Can we generate more leads MQL for the product

Sales Team concern: Can it make it easier to close sales, increase the brand value, Can we close more deals.

Nogrunt Partnership.pdf

Step 8

Strategy for trust building

Deliver value first time. Give your tool for free for 1 month and educate them how Web QA automation saves time, reduces resources and cost. Post which give clarity of deliverables. Build a joint blogs, connect with various stakeholders in the partnership organisation. For the first few engagements give walkthrough.Find out their pain points and how we can help them. Give survey of mutual customers and tell what do they want. Cross sell their solutions to your existing customers. Work in side by side with them. , Give pitch deck, onboarding guide.

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Strategy for improving transparency

Inform about the product road map, payout cycle, Joint marketing, find mutual customers , create a resource hub and have all details, to educate on our product, and what we can offer to their clients, branding kit, case studies and more. setup partner directory

Strategy for increasing engagement

Gamify and setup partnership member levels and incentivize them to go the higher level of partnership to get more payout percentage and give co selling perk for higher graded partners. Exclusive access to our Tech head for automating their business, Incentives for co-branding, providing access for them in our stalls in expos and more. Having partnership managers who connect and check with the partners once every week to find out ways on product integration and finding more leads and closing them, certification programs.

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Step 9

Problem we are solving for

Software testing is time consuming and automation solutions take time to build,are expensive, need skilled resources and attrition issue in continuation of the automation framework. In fast moving companies the web app functionalities change quickly so it is not possible to automate in the traditional sense as the product would have already undergone changes. Mobile automation is having issues using no code

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Demand for our solution

Codeless testing market is expected to grow to 8.6 billion dollars by 2033 as per https://www.futuremarketinsights.com/reports/codeless-testing-market

We have got 20 plus clients in the last 12 months and our Customer acquisition time is reducing

Brand offering is for QA managers, QA directors, CTO/ Product head of early stage startups,

There is a big demand of it as we have around 30 plus leads for mobile automation

Our ICP spends most of the day in testing the products of his organisation. In front of his laptop/ desktop. usually Linkedin, reddit forums like Quality assurance, dev communities, qa events like test tribe and more

Value Matrix

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Step 10

Both Agency and Affiliate partnerships

Integration partners are required for Big data testing, mobile automation, advanced API automation.

We would need to have affiliate partnerships for us to grow the market share without spending a lot on marketing and sales.

Lot of companies have a QA partner so we need them to become our agency partner and use our product and deliver to the client

Our main focus is new user growth so will focus a more on Agency partnerships.

Onboarding

Learn about the client, Give brand docs, product demo, pitch deck and more of Nogrunt to the partner, Map accounts of 1st few accounts, Joint marketing like blogs, podcasts and webinar on QA automation.

Identify mutual icp.

Refer 1 customer for becoming the agency or affiliate partner, upselling for the channel partner

Resource hub for partners, and give extra incentives if they go through the entire resource hub.

Partner Directory

QA Partner by market region, product type and more

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Gamifying the Partnership by having membership standards

Setup Platinum, Gold sliver and bronze partnerships

Platinum partners who drive sales more than 15- 25 clients a year

Gold partners who drive sales more than 10 clients a year

sliver partners have more than 5 clients

Bronze partners have 1 or more client

Platinum partners are given 20% extra revenue

Gold partners are given 15% extra revenue

Silver partners are given 10% extra revenue

Bronze partners are given 7% extra revenue

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